Tanrıverdi Hearing Center: 4.8x ROAS and 180% Conversion Increase with Google Ads

About the Client

Tanrıverdi Hearing Center is a healthcare provider offering hearing aids and hearing health services. Based in Adana, the center aimed to acquire more patients through digital advertising.

Challenges

• Google Ads account was not optimized, with high cost-per-click
• Conversion tracking was not set up
• Negative keyword list was missing
• Ad copies had not been tested
• Targeting was too broad, budget was being used inefficiently

Strategy

Account Restructuring

The campaign structure was completely reorganized. Service-based campaigns (hearing tests, device sales, maintenance & repair) were set up separately.

Negative Keyword Research

Over 500 irrelevant search terms were filtered out. Healthcare-specific negative keyword lists were created.

Conversion Tracking

Google Ads conversion tracking, phone call tracking, and form submission tracking were set up. GA4 integration was completed.

Ad Copy Optimization

Ad copies were optimized through A/B testing. Migration to responsive search ads format was completed. Callout and sitelink extensions were added.

Targeting

Geographic targeting was narrowed (Adana and surrounding area). Age and demographic targeting were optimized. Remarketing campaigns were added.

Results

Tools Used

• Google Ads
• Google Analytics 4
• Google Tag Manager
• CallRail (Phone tracking)
• Optmyzr (Bid management)