Eser Antique: 520% Organic Traffic Growth with Next.js

About the Client

Eser Antique is an e-commerce brand selling antique items and collectibles. Known for its unique product range and services for collectors, the company needed a digital transformation due to performance issues with its old website.

Challenges

• Old website was slow and not mobile-friendly (PageSpeed: 28/100)
• SEO infrastructure was inadequate, meta tags were missing
• Programmatic SEO potential was not being utilized
• Product images were not optimized
• No structured data (schema) existed

Strategy

Rebuilding with Next.js

The site was developed from scratch using Next.js App Router. Maximum performance was achieved with Server-Side Rendering (SSR) and Static Site Generation (SSG).

Core Web Vitals Optimization

Image optimization (WebP/AVIF), lazy loading, font optimization, and bundle size minimization were implemented. Lighthouse score was raised to 98/100.

Programmatic SEO

Hundreds of SEO pages were automatically generated using city × product category combinations. Build-time page generation was achieved with generateStaticParams.

Schema Markup

Product, Organization, BreadcrumbList, and FAQPage schemas were added. Visibility in Google Rich Results was gained.

Content Strategy

SEO-friendly descriptions and blog posts were created for each product category. Internal linking structure was optimized.

Results

Technologies Used

• Next.js 16 (App Router, Turbopack)
• React 19, TypeScript
• Tailwind CSS v4
• Vercel Deploy
• Google Search Console
• Screaming Frog