Eser Antique: 520% Organic Traffic Growth with Next.js
Eser Antique
Rebuilding an antique e-commerce site with Next.js, SEO integration, and programmatic SEO achieving 520% organic traffic growth.
Results
Highlights
- Ground-up Next.js development
- Core Web Vitals 98/100
- Programmatic SEO (380 pages)
- Schema markup implementation
- Content strategy and internal linking
About the Client
Eser Antique is an e-commerce brand selling antique items and collectibles. Known for its unique product range and services for collectors, the company needed a digital transformation due to performance issues with its old website.
Challenges
- Old website was slow and not mobile-friendly (PageSpeed: 28/100)
- SEO infrastructure was inadequate, meta tags were missing
- Programmatic SEO potential was not being utilized
- Product images were not optimized
- No structured data (schema) existed
Strategy
Rebuilding with Next.js
The site was developed from scratch using Next.js App Router. Maximum performance was achieved with Server-Side Rendering (SSR) and Static Site Generation (SSG).
Core Web Vitals Optimization
Image optimization (WebP/AVIF), lazy loading, font optimization, and bundle size minimization were implemented. Lighthouse score was raised to 98/100.
Programmatic SEO
Hundreds of SEO pages were automatically generated using city × product category combinations. Build-time page generation was achieved with generateStaticParams.
Schema Markup
Product, Organization, BreadcrumbList, and FAQPage schemas were added. Visibility in Google Rich Results was gained.
Content Strategy
SEO-friendly descriptions and blog posts were created for each product category. Internal linking structure was optimized.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| PageSpeed Score | 28/100 | 98/100 | +250% |
| Monthly Organic Traffic | 450 | 2,790 | +520% |
| Bounce Rate | 72% | 39% | -45% |
| Average Session Duration | 0:48 | 2:35 | +223% |
| Indexed Pages | 45 | 380 | +744% |
Technologies Used
- Next.js 16 (App Router, Turbopack)
- React 19, TypeScript
- Tailwind CSS v4
- Vercel Deploy
- Google Search Console
- Screaming Frog
“Our old site was very slow and unusable on mobile. After rebuilding with Next.js, both our speed and Google rankings improved incredibly. Mobile traffic now exceeds desktop.”— Eser Antique Yönetimi